Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
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Matt Griffin
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Other catalog supplements are created based on the exhibitions Carolina Biological Supply attends in a given year. “If we’re attending multiple shows or teacher conferences on environmental science or biotechnology, we’ll produce supplemental catalogs to market more effectively to those customers,” James says.
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Matt Griffin
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