Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
Because the big book contains so many products, the supplements are designed to focus on specific segments within Carolina Biological Supply’s customer base. James notes that he regularly produces elementary and middle school catalogs, with other rotating supplements depending on certain products’ lifecycles. For instance, the company distributes a microscope supplement every few years because microscopes have a particularly long repurchase cycle.
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