Upgrade Your B-to-B Multichannel Marketing Strategy
From tighter coordination of marketing and sales efforts to better Web functionality, B-to-B catalogers need to pull out all the stops to compete in an increasingly multichannel environment
Multichannel marketing, the catch-all phrase that typically groups consumer marketers’ catalog, Web and retail channels, often represents a different scenario for B-to-B catalogers, with diverse marketing channels, business practices and goals.
Coordinating the assorted multichannel B-to-B mix of outbound telemarketing, field sales, tradeshows and others with catalog and Web channels is a challenge that often requires extensive cooperation between sales and marketing departments, regardless of the channels involved.
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