From ROI to Total Retail
The next issue of the magazine you're holding in your hands right now will be very different coming soon. In fact, it won't even be called Retail Online Integration (ROI) anymore.
That's right, what was to be the Summer 2015 issue of ROI will be the debut issue of Total Retail.
The new name is the byproduct of a rebranding initiative we've undertaken that involves changing our content and design to reflect what the brand has grown into over the past five years since ROI launched. No longer is our focus just around the integration of retail channels; it's about that and so much more — e.g., mobile commerce, retail strategy, retail superstars and disrupters, retail technology and innovation, omnichannel retail, and so much more!
Our new name reflects what you've become as retailers today. Most likely, you're no longer dedicated to just one job function at your company. Rather, you're involved in all facets of the business, from marketing to IT to fulfillment and more. Hence the name, Total Retail.
Like Retail Online Integration, Total Retail will publish four issues per year (Winter, Spring, Summer, Fall). We'll be keeping some of our most-loved content, such as the Top Women in Omnichannel Retail, the 100 Fastest-Growing Retailers, Retailer of the Year, and our Top 50 Tips.
In addition, we'll be introducing even more great content, such as the Top Retail Game Changers, which will be the cover story in Total Retail's debut issue. Our fresh content will be strategic and topical, focusing on hot-button issues such as mobile, organizational structure, website optimization and technology/innovation. Oh, and the design will be top notch. Think "sexy" vs. "texty" — more white space; better visuals; and an overall cleaner, more modern look and feel.
Total Retail isn't all about the printed page, however. We'll continue to produce top-quality live and virtual events, a content-rich website (mytotalretail.com), and a daily e-newsletter. The bottom line: Total Retail will serve all the needs of our audience!
I hope you're as excited about our future as I am!
