From ROI to Total Retail

By Melissa Campanelli

In addition, we'll be introducing even more great content, such as the Top Retail Game Changers, which will be the cover story in Total Retail's debut issue. Our fresh content will be strategic and topical, focusing on hot-button issues such as mobile, organizational structure, website optimization and technology/innovation. Oh, and the design will be top notch. Think "sexy" vs. "texty" — more white space; better visuals; and an overall cleaner, more modern look and feel.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.