From ROI to Total Retail

By Melissa Campanelli

The next issue of the magazine you're holding in your hands right now will be very different coming soon. In fact, it won't even be called Retail Online Integration (ROI) anymore.

That's right, what was to be the Summer 2015 issue of ROI will be the debut issue of Total Retail.

The new name is the byproduct of a rebranding initiative we've undertaken that involves changing our content and design to reflect what the brand has grown into over the past five years since ROI launched. No longer is our focus just around the integration of retail channels; it's about that and so much more — e.g., mobile commerce, retail strategy, retail superstars and disrupters, retail technology and innovation, omnichannel retail, and so much more!

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.