To help improve fit, Land’ End enlists professional fit models who travel to the company’s Dodgeville, WI, headquarters once a week to try on all of its men’s and women’s apparel. (Employees’ children are used to fit children’s apparel.) Once the proper fit for each size is determined, catalog executives give photographers, stylists and professional models photos of the garments on the sizing models to better enable replication.
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Lands’ End’s Strategic Advantage
To help improve fit, Land’ End enlists professional fit models who travel to the company’s Dodgeville, WI, headquarters once a week to try on all of its men’s and women’s apparel. (Employees’ children are used to fit children’s apparel.) Once the proper fit for each size is determined, catalog executives give photographers, stylists and professional models photos of the garments on the sizing models to better enable replication.