“One of the things that still amazes me is that every month I get a stack of letters from customers that’s about an inch thick, talking about how they had a great experience with us,” says Centner. “It’s a ‘Wow!’ for us, and it reinforces that what we’re doing is the right thing to do.”
Lands’ End’s Strategic Advantage
“One of the things that still amazes me is that every month I get a stack of letters from customers that’s about an inch thick, talking about how they had a great experience with us,” says Centner. “It’s a ‘Wow!’ for us, and it reinforces that what we’re doing is the right thing to do.”
The folks at Sears seem to agree.