- My Personal Shopper: A search engine that can recommend product styles and colors based on the customer’s preferences. The system uses conjoint analysis, which is a series of questions, each with a mathematical formula behind it. The analysis totals the responses to these questions to determine whether the shopper prefers, for example, color instead of style.
Lands’ End’s Strategic Advantage
- My Personal Shopper: A search engine that can recommend product styles and colors based on the customer’s preferences. The system uses conjoint analysis, which is a series of questions, each with a mathematical formula behind it. The analysis totals the responses to these questions to determine whether the shopper prefers, for example, color instead of style.