Here’s how the program works: Customers visit the cataloger’s Web site, type in their measurements and answer general questions about their proportions. The answers are funneled through
special software developed by Archetype, a Richmond, CA-based technology company. The software determines a customer’s weight distribution and ideal trouser measurements, and then sends size specifications via the Internet to a factory specially equipped to cut fabric for each order. Customers get their pants directly from the factory in two to three weeks.
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Lands’ End’s Strategic Advantage
Here’s how the program works: Customers visit the cataloger’s Web site, type in their measurements and answer general questions about their proportions. The answers are funneled through
special software developed by Archetype, a Richmond, CA-based technology company. The software determines a customer’s weight distribution and ideal trouser measurements, and then sends size specifications via the Internet to a factory specially equipped to cut fabric for each order. Customers get their pants directly from the factory in two to three weeks.