From One Liberal to Another, Shame on You: 10 Flaws in the Latest Do-Not-Mail Initiative

Also indicative of catalogers investigating consumers’ true objectives — and their lack of understanding just what they’re doing — when opting out, Elizabeth Pearce, director of marketing at Country Casual, pointed out during Grebus’ session that many consumers “have real misperceptions of what they’re opting out of” when using Catalog Choice. “They don’t realize they won’t get any catalogs when they do this. They’re on a site to opt out and sometimes they wind up requesting our catalog.”