From One Liberal to Another, Shame on You: 10 Flaws in the Latest Do-Not-Mail Initiative

Working off of opt-outs Williams-Sonoma received from Catalog Choice’s Do-Not-Mail effort, Grebus noted that 77 percent of those who opted out of Pottery Barn purchased from Pottery Barn at some point, spending upwards of $18 million. (Uh, Kramer?) What’s more, 53 percent of them had purchased from Pottery Barn over the past two years, spending $4.6 million. The average Pottery Barn opt-out received 9.8 contacts from the company last year.