From One Liberal to Another, Shame on You: 10 Flaws in the Latest Do-Not-Mail Initiative

OK, that may be a stretch, but it’s all consistent with the frequent hypocrisy and absurdity of this endeavor.

A Positive ‘Epilogue’
Finally, let’s shift over to one of the other groups targeting catalogers. Here’s an example of catalogers taking action based on the Catalog Choice initiative: Peter Grebus, who heads Williams-Sonoma’s customer information management group, said in a session during the NEMOA Conference on March 13 in Cambridge, Mass., that the multichannel home furnishings marketer “wants to be ‘the person’ our customers talk to, to develop the right marketing channels” and contacts, he said. “We want to allow them to go to the channels they’re interested in.”