From One Liberal to Another, Shame on You: 10 Flaws in the Latest Do-Not-Mail Initiative

Flaw 9: DMA Defense
A few hours after the teleconference, I chatted with Steven Berry, the DMA’s executive vice president for government affairs and corporate responsibility, who told me he listened in to the teleconference but chose not to ask any questions.

My personal feeling about the DMA’s reaction to the previous aggressive Do-Not-Mail effort, spurred by the Catalog Choice group (CatalogChoice.org), was that it was too reactionary. While lacking enough clout to get in consumers’ faces about how they could cut down on unwanted advertising mail in a non-legislative and self-regulating way, the most noteworthy thing the DMA did was to remove the $1 fee it charges consumers to get on its Mail Preference Service.