From One Liberal to Another, Shame on You: 10 Flaws in the Latest Do-Not-Mail Initiative

“Day 1?” This was the first day ForestEthics had even thought of doing this? And it had already garnered 18,000 online signatures in its petition? (See www.ForestEthics.org) I’d say this has been in the works for quite some time. Certainly this group must have some sort of budget.

Flaw 7: Paul Hawken
Many of us who’ve been in the catalog/multichannel world for more than decade remember Paul Hawken for co-founding the Smith & Hawken gardening tools catalog in 1979. Per the above promotion showing Hawken on board as a major driver behind this effort, he’d naturally rather be known for what he’s done since leaving what ForestEthics would probably refer to as a “junk mail company” in 1991. He’s written many books, given numerous speeches around the world and is the ultimate environmentalist. In fact, Smith & Hawken’s mantra was always to sell handmade, environmentally friendly tools.