From One Liberal to Another, Shame on You: 10 Flaws in the Latest Do-Not-Mail Initiative

Flaw 5: Recycling
Before I go into an all-out assault on ForestEthics, let me attack my own message first. By now, some readers are thinking I’m unsympathetic to excessive waste, overflowing landfills and the like. Quite the contrary. Catalogs can and should be recycled. All of them.

While I’m hardly one to toot the Direct Marketing Association’s horn, it has done a noble job encouraging members to take an active role in its “Recycle Please” program, which urges catalogers to place a logo on their books and consumers to put their unwanted (or already used) catalogs into recycle bins for proper recycling. More on the DMA further down, and it’s not all quite as pretty.