From the NRF BIG Show: How Steve Madden Leveraged Mobile to Build its Brand

"It becomes a push vs. pull thing then," said Koven. "We push the information to our customers, it's then what do they pull from it? At the end of the day, mobile is about communication."

Steve Madden has certainly communicated with its customers. Through point-of-sale calls to action and strategies designed to grow its database and build its brand, the retailer found big numbers in the mobile space. It leveraged several different touchpoints to successfully increase its sales and build customer loyalty — all via mobile.