From the NRF BIG Show: How Steve Madden Leveraged Mobile to Build its Brand

By offering something its competitors don't — in-store style assistants — Steve Madden has built its brand. And if you're not in-store, all's not lost. The in-store style assistants can also be contacted via text message. Shoppers can get fashion advice, like what heels to wear with the latest skinny jeans, delivered right to their phone.