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Using a variety of touchpoints, including social media, SMS text messaging, digital signage, email and its e-commerce website, Steve Madden launched its "Faves" campaign. The three-week promotion saw 3,492 total participants, with 2,051 of those joining via text. Because this campaign was leveraged through five different platforms, Steve Madden was able to grow its database 4 percent during the short-lived campaign.
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- Places:
- New York City
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/04/roiblog_mcunningham_185px.jpg&w=51&h=51&c=true)
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