From the NRF BIG Show: How Steve Madden Leveraged Mobile to Build its Brand

Using a variety of touchpoints, including social media, SMS text messaging, digital signage, email and its e-commerce website, Steve Madden launched its "Faves" campaign. The three-week promotion saw 3,492 total participants, with 2,051 of those joining via text. Because this campaign was leveraged through five different platforms, Steve Madden was able to grow its database 4 percent during the short-lived campaign.