From the NRF BIG Show: How Steve Madden Leveraged Mobile to Build its Brand

From April 2010 to December 2010, Steve Madden's mobile site saw 1.4 million visitors, who spent an average of six minutes on the site. The brand sold 12,000 products, equating to direct revenues over $900,000. When you factor in the total revenues influenced by the mobile site, that figure falls somewhere between $4.5 million to $5.4 million. So how did Steve Madden do it?