From the NRF BIG Show: How Steve Madden Leveraged Mobile to Build its Brand

The mobile revolution presents a similar opportunity to the one the internet provided in the late 90s. Realizing the fast-growing phenomenon that is mobile shopping, cross-channel women's shoes retailer Steve Madden made plans to provide consumers the best mobile shopping experience. At the National Retail Federation's BIG Show in New York City this week, Andrew Koven, Steve Madden's president of e-commerce and customer experience, co-presented a session where he shared some secrets to his company's recent success in the mobile space.