From the NRF BIG Show: Embracing the Cross-Channel Mobile Opportunity

If your brand opts for a mobile app in favor of a mobile site, add location-based coupons, offer a check-in service and check-in incentives. Apps can also offer QR codes, which link consumers directly to mobile or product sites — and all of their information.

How can you grow revenue and drive consumers to brick-and-mortar stores? By adding another channel for consumers to make purchases, your revenue will already increase. Offering coupons via any channel (e.g., print, email, mobile) is a good way to drive traffic to your brick-and-mortar stores.