From the NRF BIG Show: Embracing the Cross-Channel Mobile Opportunity

Maki noted that items being purchased on mobile devices aren't just popular music downloads or games. People are purchasing pet Snuggies, diamond rings, complete golf sets and even tractors. Yes, tractors. From the cheap to luxury items, mobile is a growing presence in retail. The variety of goods being purchased via mobile devices means now is the time for all retailers to enter the channel — no matter how expensive or inexpensive their inventoriers are.