From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth, Part 5

* Acquisition products: In conjunction with market segmentation and product positioning, there are short-term opportunities to increase customer acquisition results.

Take a look at recent customer acquisition results. For each product, total the number of customers acquired; then calculate the total contribution margin generated by each product. Sort the two lists in descending order, and optimize your acquisition strategy based on whether your priority is new customers or contribution margin.