From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth, Part 5

* Competitive strategies/branding: Optimize your competitive strategy — i.e., how you compete with direct competitors — and branding/positioning based on competitive analysis to reap short-term benefits.

Working with a client recently, I spotted a competitive analysis that identified an advantage and opportunities to own “share of mind.” This retailer quickly integrated this advantage into advertising, a customer acquisition microsite and offer strategies.