From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth, Part 5

(For part 1, click here; part 2, here; part 3, here; and for part 4, click here.)

Although some of the strategies from the previous articles are primarily for achieving longer-term objectives and goals, they all can be applied to optimize existing strategies and begin developing new ones.

* Market segmentation: Target different purchase motivations instead of implementing a one-size-fits-all messaging strategy. Target advertising to different audiences for short-term increases in customer acquisition and/or sales.