3 Tips for Developing a Branded Currency Strategy

As technology innovates, changes to consumer behavior follow rapidly. By changing the way we think about currency in general and breaking down siloed teams, retailers can prepare for the branded currency revolution and take their gift card, coupon, loyalty and payments programs to a whole new level. By doing this, consumers will benefit from the convenience of branded currency and retailers will gain a holistic view of their shoppers, allowing them to deliver a better branded experience at every point of the shopping cycle.