3 Tips for Developing a Branded Currency Strategy

2. Convenience is king. Remember, consumers today are busier than ever. Keeping their attention is tough, so providing a convenient way to shop is crucial. When developing a strategy for branded currency, consider how many steps you're adding or subtracting from the shopping experience. Think about turning your app into a mobile wallet through which all facets of branded currency, including payments, coupons, loyalty and gift cards, are accessible to eliminate work for the consumer.