3 Tips for Developing a Branded Currency Strategy

Tips for Retailers
Here are three tips to keep in mind when developing a strategy for branded currency that works for your brand:

1. Don't work in silos. Chances are, depending on the size of your company, the coupon team works separately from your gift card team — and both are separate from the loyalty program managers. In order for branded currency to be successful, all of these groups must work together so that consumers receive a consistent experience with each. In that same vein, as mobile, digital and plastic converge in the minds of consumers, retailers need to begin to break down these walls internally and adopt an omnichannel approach to commerce.