How to Get Feedback Data You Can Use

Each focus group is comprised of just one segment of participants at a time and lasts roughly two hours. A good research company will design and develop your focus group moderator’s guide and participant screener, as well as conduct the group activities for you.

Focus group participants should provide you with qualitative, directional information regarding your business, such as:
- from where they currently buy product categories that you carry;
- what they need and expect from you;
- other products to consider offering;
- page layout ideas; and
- what they want to see in terms of product copy, especially as it relates to helping buyers determine which products to purchase.