How to Get Feedback Data You Can Use
From focus groups to surveys: research methods that can help you keep customers buying.
We then zero in on the catalog in question and ask focus group participants for their reactions. This gives us valuable feedback regarding the creative aspects of the direct mail pieces, and allows us to delve into whether or not the product benefits are clear and if getting the catalog motivates recipients to buy.
- Companies:
- Millard Group Inc.
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