How to Get Feedback Data You Can Use

In our work, merchants hire us to help them get feedback from their customers. In the catalog customer focus groups we organize, we sometimes ask shoppers to bring with them other catalogs they receive and buy from that are most similar to the catalog we’re investigating (i.e., our catalog client). By examining those competitive catalogs, we can discern much about customers’ purchase decision-making, including from where else they shop, what they buy and why — and it’s all based on real-world examples. This also provides our catalog clients with the strengths and weaknesses of their competing brands.