How to Get Feedback Data You Can Use
From focus groups to surveys: research methods that can help you keep customers buying.
Three Research Methodologies
1. Focus groups are the most widely used form of qualitative research today. They allow you to probe specific areas of interest through face-to-face customer feedback. A focus group also is a good way to get reactions to your creative concepts. It allows you to hear directly from your customers in their own words about what’s important to them and what’s not.
- Companies:
- Millard Group Inc.
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