How to Get Feedback Data You Can Use

Point to keep in mind: Survey sample size can vary depending on the affinity your customers have with your title. Plan to have a minimum of 300 responses per customer segment in order to assure statistically valid data. (Response rates for an online survey will vary according to the number of e-mails sent.) If your sample size is large enough, and you get a healthy response rate, you should have a reliable body of data to answer your questions and on which to base business decisions.