How to Get Feedback Data You Can Use
From focus groups to surveys: research methods that can help you keep customers buying.
In addition to quantifying the information discovered from focus groups, phone surveys allow us to investigate other issues such as:
- lifecycle of purchases;
- customers’ reasons for buying from the catalog;
- the impact of competitive offers;
- the quality of merchandise and assortment;
- how easy or difficult it was for customers to navigate through and order from the cataloger’s Web site; and
- customer lifestyle and demographic questions.
- Companies:
- Millard Group Inc.
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