How to Get Feedback Data You Can Use

The objective of focus groups is to gather qualitative, directional information. Since they’re qualitative in nature, they’re usually followed up by a form of quantitative research such as the following.

2. Phone surveys offer the opportunity to speak with many customers, get detailed data and control the number of completed surveys by client segment. The latter is important for data analysis from varying customer segments. For this type of quantitative research, we generally request the catalog client give us its best buyers and lapsed customers, whom we then call.