How to Get Feedback Data You Can Use
From focus groups to surveys: research methods that can help you keep customers buying.
What can you expect to hear from focus groups of your customers? Following are examples of what we sometimes hear from them:
- “There just isn’t anything I want to buy.”
- “I’ve ordered from them before, and the colors aren’t true to what’s in the catalog.”
- “I didn’t expect the fabric to be what it was, based on the description and photos.”
- Companies:
- Millard Group Inc.
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