Friend or Foe? How Google’s Mobile-Friendly Update Will Impact Retailers

Dynamic Serving
Many retailers dynamically serve mobile-friendly content at their desktop URLs. If server logic doesn't exist to render each desktop page as mobile friendly, those URLs will not earn the "mobile friendly" label either. One of the largest online retailers uses this mobile method, yet has tens of thousands of pages that lack the "mobile friendly" label. These pages officially become at risk last Tuesday.