Friend or Foe? How Google’s Mobile-Friendly Update Will Impact Retailers

Responsive Design
If properly implemented, responsive design provides an efficient way to ensure pages earn Google's "mobile friendly" label. One of the keys is to avoid blocking bots from crawling the files that make the site operate in a responsive fashion.

One of the top home shopping retailers has a great responsive site, but blocks Google from crawling scripts. The site hasn't earned Google's "mobile friendly" label. Mobile shoppers may benefit from the responsive experience, but soon they'll no longer find these pages ranking for competitive terms.