Friend or Foe? How Google’s Mobile-Friendly Update Will Impact Retailers

No Mobile Presence
Surprisingly, 14 percent of the top 500 had no mobile presence as of June 2014. Googe's update has these holdouts in its crosshairs. If you're one of these brands, prepare for the worst. As unthinkable as it sounds, there's a chance that your top pages may become less visible, even for brand queries, on mobile devices. After all, what Google is saying is that mobile-friendly pages are more relevant to mobile searchers.