Friend or Foe? How Google’s Mobile-Friendly Update Will Impact Retailers

Mobile Friendly: A New Relevance Signal
Last week's update is all about rewarding pages that have earned the "mobile friendly" label. This label is earned by addressing key mobile usability issues — e.g. does the page require pinching and zooming, does it make text easy to read, are buttons easy to click, etc. Since most retailers have had some sort of mobile presence for years now, one might assume retailers are ready for this update.