Customer Retention: Freshpair.com Launches Subscription Program to Increase Customer Loyalty

Freshpair’s customer retention program was launched on OrderGroove, a subscription commerce platform. Through OrderGroove, Freshpair can give shoppers the ability to turn any purchase into a convenient subscription that’s easily managed through their existing account, including clear options for changing or canceling their delivery schedule as they wish. Customers can choose the subscription frequency that’s right for them and subscribe to their favorite items directly from the product detail pages of Freshpair.com. The retailer also provides email notifications for key events to keep customers in complete control of their subscription.