Customer Retention: Freshpair.com Launches Subscription Program to Increase Customer Loyalty

Freshpair.com, an online retailer of men’s and women’s underwear and intimates, launched a new subscription program called Freshpair Subscriptions. The program offers automatic shipments of Freshpair merchandise such as underwear, bras, panties, T-shirts, socks and shapewear to repeat customers.

“Freshpair Subscriptions takes care of that often overlooked essential — underwear — in an easy, affordable way that works with every lifestyle,” said Freshpair President Matthew Butlein in a press release. “The goal is to simplify our customers’ lives.”