The Fresh Market Hires New CEO

The Fresh Market, Inc. announced Monday the appointment of Larry Appel as the company’s president and chief executive officer, effective immediately.

Appel, who has nearly 30 years of experience in retail, legal and corporate strategy, was also elected to the company’s board of directors. He had been CEO of Skeeter Snacks LLC, a producer of natural and health-conscious snacks. Appel also held several senior leadership roles at Winn-Dixie Stores Inc. from 2002 to 2012. His roles at Winn-Dixie included chief operations officer, chief human resources officer, head of strategy, and chief legal officer.

“I'm committed to re-energizing all that sets The Fresh Market apart as a great brand and retail store,” Appel said in a company press release. “Its heritage and history provide a strong platform in continuing to define the company as a unique ‘specialty’ grocer, offering best-in-class products and customer service. I plan to work with our teams to further elevate every aspect of our business — all with a sharp focus on delivering an exceptional customer experience every day in every store.”

Brian Nicholson, who has served as interim CEO after Rick Anicetti resigned as CEO in June, will remain as CFO for The Fresh Market.