Shop Talk: Free Shipping vs. Offering Lower Prices
Of course, there are many additional strategies you can use to reduce shipping costs to enable free shipping promotions. I'd love to hear from you to see if you've developed any other ways to offer your customers affordable free shipping, or if you have any questions. Good luck!
Rob Martinez is the president and CEO of Shipware, a transportation spend management consulting firm. Rob can be reached at rob@shipware.com.
- Companies:
- Amazon.com
- Federal Express
- FedEx SmartPost
- People:
- Deborah Fester
Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.
