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* 12 percent of the respondents purchased gift cards last year, down significantly from the previous two years (59 percent both years);
* 49 percent shopped a particular cataloger’s Web site with a copy of that cataloger’s book in-hand, down 11 percent from five years ago; and
* 56 percent did comparison shopping before placing their orders online.
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- Companies:
- Millard Group Inc.
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