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Jim Rice
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Conclusion
Retailers must not underestimate the sophistication of fraudsters. It's more important than ever to choose data sets and tools that provide a comprehensive picture of each order, automation capabilities and flexibility to ensure they're not losing revenue by cancelling legitimate orders. As one retailer put it, "Reviewing orders takes time; if you take the time to review an order and it's good, you might miss the shipping time and end up upsetting a good customer." The retailers that take a holistic view in combating fraud will be the ones that are best equipped to succeed in today's e-commerce environment.
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