Profile of Success: A Cataloger Who Sticks Taffy Pulls a Profit
Bearing the torch of a 120-year-old family business, Frank Glaser forges ahead with new brands and a new sales channel
What about the business appeals to Glaser? The limitless potential of catalog prospecting. “In the retail market, you’ve got to wait for someone to walk by your front door,” he laments. “But in the catalog business, you can bring your front door to the customer and hopefully you have something in common.” The catalog also allows Glaser to drive business during the end-of-year holiday season, which traditionally is a weak time of year for his beachside retail stores.
- Places:
- Atlantic City
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