Profile of Success: A Cataloger Who Sticks Taffy Pulls a Profit
Bearing the torch of a 120-year-old family business, Frank Glaser forges ahead with new brands and a new sales channel
Key to success: A story. No doubt, the nostalgia of buying taffy at the seashore has driven James’ and Fralinger’s success. “You have to have a story,” Glaser points out, “and ours is more than 100 years old. That helps an awful lot.”
To tell the company’s story, each package of taffy or candy is styled exactly as it was in the early 1900s, with vintage art and text.
- Places:
- Atlantic City
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