Profile of Success: A Cataloger Who Sticks Taffy Pulls a Profit
Bearing the torch of a 120-year-old family business, Frank Glaser forges ahead with new brands and a new sales channel
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Matt Griffin
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How he dealt with it: Although he first had to come to terms both with his lack of catalog experience and the cost of bringing in additional help, Glaser in 2001 hired a catalog consultant and set up the James’ and Fralinger’s catalog as a standalone business. “The biggest problem in most businesses is not spending enough to educate yourself,” Glaser says. “Without that knowledge, you waste a lot of time and energy.”
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Matt Griffin
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